These fibers are made from chemically altered wood pulp and their sourcing has a direct impact on the planet's remaining forests, along with the ecosystems they shelter, the carbon they store and the people they support.
We are working with the nonprofit group Canopy to educate our staff, engage our suppliers and ensure that our clothing is free of fiber from ancient and endangered forests including key hotspots: Canadian and Russian boreal forests; the coastal temperate rainforests of British Columbia, Alaska and Chile; the tropical forests and peatlands of Indonesia; and the Amazon rainforests. We also want to ensure that we do not source fiber from illegally logged forests or tree plantations that have been recently converted from natural forest ecosystems.
Support Forest Conservation Initiatives through Fiber Purchasing Practices
According to data from our suppliers, the majority of our rayon, modal and lyocell comes from responsibly managed forests. To verify this, we are asking our suppliers to confirm that their wood is legally harvested and does not come from ancient and endangered forests.
If we discover that fabrics we are using do contain virgin raw material from ancient or endangered forests, we will work with our suppliers to shift fiber sourcing to meet our forest policy requirements. We will also work with suppliers and nonprofits to build long-term solutions for conserving ancient and endangered forests. In addition, some forest management groups follow standards with a stronger definition of sustainability and therefore do more to protect ecosystems. We are asking our suppliers to support the best available practices by sourcing wood from Forest Stewardship Council-certified forests and plantations, or other third-party certification programs that meet consistent ecological, economic and social criteria. Furthermore, we are asking suppliers to support the development of a strong tracking system, verifying the chain of custody of wood from forest origin to fiber, and work toward a fully traceable regenerated cellulose fiber supply chain.
Support Research and Development of New, Innovative Cellulosic Fibers
We are actively supporting the research and development of fibers that do not rely on virgin wood pulp. Methods of creating new cellulosic fibers by recovering cellulose from used clothing are being explored.
Promote Awareness, Collaboration and Engagement
We recognize that fashion companies can create change—especially if they band together—by asking suppliers to develop cellulosic fibers that reduce environmental and social impacts. We also recognize the urgency of creating environmental awareness among our customers, employees and industry colleagues. We are committed to supporting collaborations that advance forest conservation by engaging in conversations that lead our company and our industry to take action.
Support Forest Certification through Paper Sourcing
As a fashion company, we print many internal and external publications and use a lot of paper. We are committed to sourcing paper made with recycled content and/or fiber from responsibly managed certified forests with preference given to those certified by the Forest Stewardship Council.